Display Retargeting

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Overview:  Do you think that interested and qualified traffic is leaving your site rather than converting into a lead? If so, Display Retargeting is the solution you need.

Display Retargeting is a form of digital marketing that serves banner ads to consumers who have visited your site but left before converting.  This allows you to keep your brand in front of a consumer who may have been interested in your offer, but was not ready to make their decision.  By staying in front of these consumers you can greatly increase your chances of them revisiting your site and converting.

Download Info

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Benefits of Display Retargeting

INCREASED CONVERSIONS: Display Retargeting reaches online users who have already visited your site, so brand awareness and consideration is already high.  This leads to the highest conversion rate, on average, of any Targeted Media channel.

HIGH ROI: Display Retargeting campaigns generally have the highest ROI of any targeted media campaign. Due to the incredibly targeted nature of the campaign you can cut down greatly on unnecessary spend.

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EASY UPSELL:  You can serve ads to consumers who have already converted on your website upselling other products and services they may be interested in.

MEASURABLE RESULTS:  Display Retargeting is directly measurable.  The data gathered will paint a clear picture of performance.

ACTIONABLE AWARENESS: By keeping your brand in front of a consumer after they’ve left your site you can help ensure that you are top of mind when they are ready to make a purchase.

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When to Use Display Retargeting

To drive action. Display Retargeting is a perfect addition to a campaign that is focused on driving action.  When paired with other targeted digital marketing campaigns it provides a very successful campaign with a high ROI.  For a relatively low cost you are essentially getting another “at-bat” to convert your website traffic.

To maintain brand visibility. Branding campaigns can also benefit from Display Retargeting.  It is a great way to keep your brand visible and build brand awareness with consumers who may have visited your site and left without full awareness of your brand and its offerings.  This can lead to action either directly through the ads being served, or by influencing their decision later and driving them to convert through another channel.

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PERSON COUNTY VIDEO

Roxboro, NC offers visitors a great downtown and two amazingly beautiful lakes to enjoy. The problem is, not many visitors know where to find Roxboro or what to expect when they arrive. So we created this video as a part of a larger influencer campaign. It was released on all social platforms and sent to area media partners for distribution. The results were immediate.
Instagram: 1,600% increase Site traffic: 75% increase

STOKES COUNTY TARGETED MEDIA

We helped Stokes County come up with a targeted media campaign to attract visitors during the Fall season. We developed the overall look and feel and also created an eNewsletter, ad units and social promotions to round out the influencer campaign. The design has since been adopted into a full brand campaign.

Instagram: 250,000 / month Clicks: 8,650 / month

VISIT WINSTON SALEM
BLOG ARTICLES

We know 92% of users prefer personal content over branded content. We also know that 44% of visitors look to blogs for travel inspiration. With these stats in mind, we helped Visit Winston-Salem developed a series of experience oriented blogs, videos and posts to help bring their city to like for foodies, art lovers and arm-chair historians.

Impressions: 2 million Site traffic: 147% increase

INSTAGRAM PHOTOGRAPHY

The right image can inspire visitors to choose your destination over others. These images are also more likely to be reposted, liked and shared by other travel bloggers and those with similar interests. Here is a sample of the images we have taken as part of our influencer campaigns to build a cross platform following of more than 160,000 travel enthusiasts.

Followers: 160,000+

SOCIAL POSTS AND PROMOTIONS

Social posts are a great way to connect with your audience to offer advice, reviews or recommendations. This is an example of a targeted campaign we did to help reach foodies and art lovers. The goal of the campaign was to challenge pre-conceived notions of what Winston-Salem, NC has to offer. Based upon the results, we succeeded.

Impressions: 340,000+ Site traffic: 1,350% increase in social traffic

CUSTOM ENEWSLETTER

In addition to our social following, we also have a large list of opt-in email contacts. As part of our influencer package, we work with local partners to design and developed custom eNewsletters. These emails are sent to our opt-in users. So if you want to target a specific geography, interest or demographic we can zero in on the target and speak to them on a personal level.

Average List Size: 120,000 contacts Category or demographic specific: 50,000 contacts

BEAUFORT BRANDING

Outside of our Influencer program, EverWondr offers traditional marketing and advertising services. That includes research, strategy, creative and media. In the case of Beaufort, NC, we married the brand campaign with the influencer program. The main image of each ad is linked to an online experience. When the user goes online they find various blog articles, videos and posts told from an influencer perspective.

Impressions 6 million Accolades: Beaufort voted America’s favorite small town by Travel + Leisure