Display Targeting

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Overview:  Are you missing out on customers due to low brand awareness and consideration?  If so, Display Targeting can solve that problem.

Display Targeting is a media channel in which you can target your ideal customer and serve them display ads wherever they are online. With Display Targeting you can serve your ad to consumers based on demographics, affinities, and their online browsing habits. This allows you to advertise to the right person, at the right place, at the right time.  With its immense adaptability, Display Targeting is a great tool to support any marketing efforts in achieving your marketing goals.

Download Info

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Benefits of Display Targeting

IN-DEPTH TARGETING: Display Targeting allows you to target consumers based on demographic data, location, interests, and many other factors. This in-depth targeting allows you to get your ad in front of your true target consumer wherever online.

SMART PLACEMENT: Display Targeting can place your ad in front of your target while they are actively engaging with content that shows their interest in your service/product.

FASTER RESULTS: Relevant traffic will be driven to your website from the start, making sure budget is not spent waiting for the campaign to finish its run.

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MORE COMPETITIVE: A Display Targeting campaign can find your target consumers, and get your brand in front of them, before they encounter your competitors.

MEASURABLE RESULTS:  Display Targeting campaigns are completely measurable, allowing for easy optimization.

COST EFFECTIVE:  Display Targeting campaigns are extremely cost effective.  There is a much larger supply of ad spaces with Display Targeting than there is with Paid Search. This allows you to get your brand in front of consumers more frequently for a lower price.

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When to Use Display Targeting

In brand awareness campaigns. Display Targeting allows you to put your brand in front a very large number of consumers efficiently and effectively. These impressions help to keep your brand top of mind for consumers while also driving relevant traffic to your website.

In highly competitive verticals. Display Targeting can get your brand in front of a consumer before they encounter your competitors. This is helpful in driving action by getting the consumer to your website and offer potentially before they are aware of any options.

To boost the effectiveness of other campaigns. In addition to being a great standalone service, Display Targeting campaigns can also be used to boost the effectiveness of many other marketing campaigns.  Using Display Targeting keeps your brand in front of consumers and top of mind when they are ready to make a purchasing decision. If used with a Paid or Organic Search campaign this can greatly increase the likelihood that the consumer will search specifically for your brand rather than a non-branded term.

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PERSON COUNTY VIDEO

Roxboro, NC offers visitors a great downtown and two amazingly beautiful lakes to enjoy. The problem is, not many visitors know where to find Roxboro or what to expect when they arrive. So we created this video as a part of a larger influencer campaign. It was released on all social platforms and sent to area media partners for distribution. The results were immediate.
Instagram: 1,600% increase Site traffic: 75% increase

STOKES COUNTY TARGETED MEDIA

We helped Stokes County come up with a targeted media campaign to attract visitors during the Fall season. We developed the overall look and feel and also created an eNewsletter, ad units and social promotions to round out the influencer campaign. The design has since been adopted into a full brand campaign.

Instagram: 250,000 / month Clicks: 8,650 / month

VISIT WINSTON SALEM
BLOG ARTICLES

We know 92% of users prefer personal content over branded content. We also know that 44% of visitors look to blogs for travel inspiration. With these stats in mind, we helped Visit Winston-Salem developed a series of experience oriented blogs, videos and posts to help bring their city to like for foodies, art lovers and arm-chair historians.

Impressions: 2 million Site traffic: 147% increase

INSTAGRAM PHOTOGRAPHY

The right image can inspire visitors to choose your destination over others. These images are also more likely to be reposted, liked and shared by other travel bloggers and those with similar interests. Here is a sample of the images we have taken as part of our influencer campaigns to build a cross platform following of more than 160,000 travel enthusiasts.

Followers: 160,000+

SOCIAL POSTS AND PROMOTIONS

Social posts are a great way to connect with your audience to offer advice, reviews or recommendations. This is an example of a targeted campaign we did to help reach foodies and art lovers. The goal of the campaign was to challenge pre-conceived notions of what Winston-Salem, NC has to offer. Based upon the results, we succeeded.

Impressions: 340,000+ Site traffic: 1,350% increase in social traffic

CUSTOM ENEWSLETTER

In addition to our social following, we also have a large list of opt-in email contacts. As part of our influencer package, we work with local partners to design and developed custom eNewsletters. These emails are sent to our opt-in users. So if you want to target a specific geography, interest or demographic we can zero in on the target and speak to them on a personal level.

Average List Size: 120,000 contacts Category or demographic specific: 50,000 contacts

BEAUFORT BRANDING

Outside of our Influencer program, EverWondr offers traditional marketing and advertising services. That includes research, strategy, creative and media. In the case of Beaufort, NC, we married the brand campaign with the influencer program. The main image of each ad is linked to an online experience. When the user goes online they find various blog articles, videos and posts told from an influencer perspective.

Impressions 6 million Accolades: Beaufort voted America’s favorite small town by Travel + Leisure