Coronavirus disease 2019

Coronavirus disease 2019

COVID-19 is a contagious disease caused by the coronavirus SARS-CoV-2. In January 2020, the disease spread worldwide, resulting in the COVID-19 pandemic.

The symptoms of COVID‑19 can vary but often include fever,[7] fatigue, cough, breathing difficulties, loss of smell, and loss of taste.[8][9][10] Symptoms may begin one to fourteen days after exposure to the virus. At least a third of people who are infected do not develop noticeable symptoms.[11][12] Of those who develop symptoms noticeable enough to be classified as patients, most (81%) develop mild to moderate symptoms (up to mild pneumonia), while 14% develop severe symptoms (dyspnea, hypoxia, or more than 50% lung involvement on imaging), and 5% develop critical symptoms (respiratory failure, shock, or multiorgan dysfunction).[13] Older people have a higher risk of developing severe symptoms. Some complications result in death. Some people continue to experience a range of effects (long COVID) for months or years after infection, and damage to organs has been observed.[14] Multi-year studies on the long-term effects are ongoing.[15]

COVID‑19 transmission occurs when infectious particles are breathed in or come into contact with the eyes, nose, or mouth. The risk is highest when people are in close proximity, but small airborne particles containing the virus can remain suspended in the air and travel over longer distances, particularly indoors. Transmission can also occur when people touch their eyes, nose, or mouth after touching surfaces or objects that have been contaminated by the virus. People remain contagious for up to 20 days and can spread the virus even if they do not develop symptoms.[16]

Testing methods for COVID-19 to detect the virus’s nucleic acid include real-time reverse transcription polymerase chain reaction (RT‑PCR),[17][18] transcription-mediated amplification,[17][18][19] and reverse transcription loop-mediated isothermal amplification (RT‑LAMP)[17][18] from a nasopharyngeal swab.[20]

Several COVID-19 vaccines have been approved and distributed in various countries, many of which have initiated mass vaccination campaigns. Other preventive measures include physical or social distancing, quarantining, ventilation of indoor spaces, use of face masks or coverings in public, covering coughs and sneezes, hand washing, and keeping unwashed hands away from the face. While drugs have been developed to inhibit the virus, the primary treatment is still symptomatic, managing the disease through supportive care, isolation, and experimental measures.

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PERSON COUNTY VIDEO

Roxboro, NC offers visitors a great downtown and two amazingly beautiful lakes to enjoy. The problem is, not many visitors know where to find Roxboro or what to expect when they arrive. So we created this video as a part of a larger influencer campaign. It was released on all social platforms and sent to area media partners for distribution. The results were immediate.

Instagram: 1,600% increase Site traffic: 75% increase

STOKES COUNTY TARGETED MEDIA

We helped Stokes County come up with a targeted media campaign to attract visitors during the Fall season. We developed the overall look and feel and also created an eNewsletter, ad units and social promotions to round out the influencer campaign. The design has since been adopted into a full brand campaign.

Instagram: 250,000 / month Clicks: 8,650 / month

VISIT WINSTON SALEM
BLOG ARTICLES

We know 92% of users prefer personal content over branded content. We also know that 44% of visitors look to blogs for travel inspiration. With these stats in mind, we helped Visit Winston-Salem developed a series of experience oriented blogs, videos and posts to help bring their city to like for foodies, art lovers and arm-chair historians.

Impressions: 2 million Site traffic: 147% increase

INSTAGRAM PHOTOGRAPHY

The right image can inspire visitors to choose your destination over others. These images are also more likely to be reposted, liked and shared by other travel bloggers and those with similar interests. Here is a sample of the images we have taken as part of our influencer campaigns to build a cross platform following of more than 160,000 travel enthusiasts.

Followers: 160,000+

SOCIAL POSTS AND PROMOTIONS

Social posts are a great way to connect with your audience to offer advice, reviews or recommendations. This is an example of a targeted campaign we did to help reach foodies and art lovers. The goal of the campaign was to challenge pre-conceived notions of what Winston-Salem, NC has to offer. Based upon the results, we succeeded.

Impressions: 340,000+ Site traffic: 1,350% increase in social traffic

CUSTOM ENEWSLETTER

In addition to our social following, we also have a large list of opt-in email contacts. As part of our influencer package, we work with local partners to design and developed custom eNewsletters. These emails are sent to our opt-in users. So if you want to target a specific geography, interest or demographic we can zero in on the target and speak to them on a personal level.

Average List Size: 120,000 contacts Category or demographic specific: 50,000 contacts

BEAUFORT BRANDING

Outside of our Influencer program, EverWondr offers traditional marketing and advertising services. That includes research, strategy, creative and media. In the case of Beaufort, NC, we married the brand campaign with the influencer program. The main image of each ad is linked to an online experience. When the user goes online they find various blog articles, videos and posts told from an influencer perspective.

Impressions 6 million Accolades: Beaufort voted America’s favorite small town by Travel + Leisure