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Roxboro, NC offers visitors a great downtown and two amazingly beautiful lakes to enjoy. The problem is, not many visitors know where to find Roxboro or what to expect when they arrive. So we created this video as a part of a larger influencer campaign. It was released on all social platforms and sent to area media partners for distribution. The results were immediate.

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We helped Stokes County come up with a targeted media campaign to attract visitors during the Fall season. We developed the overall look and feel and also created an eNewsletter, ad units and social promotions to round out the influencer campaign. The design has since been adopted into a full brand campaign.

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VISIT WINSTON SALEM
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We know 92% of users prefer personal content over branded content. We also know that 44% of visitors look to blogs for travel inspiration. With these stats in mind, we helped Visit Winston-Salem developed a series of experience oriented blogs, videos and posts to help bring their city to like for foodies, art lovers and arm-chair historians.

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The right image can inspire visitors to choose your destination over others. These images are also more likely to be reposted, liked and shared by other travel bloggers and those with similar interests. Here is a sample of the images we have taken as part of our influencer campaigns to build a cross platform following of more than 160,000 travel enthusiasts.

Followers: 160,000+

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Social posts are a great way to connect with your audience to offer advice, reviews or recommendations. This is an example of a targeted campaign we did to help reach foodies and art lovers. The goal of the campaign was to challenge pre-conceived notions of what Winston-Salem, NC has to offer. Based upon the results, we succeeded.

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